Project 540

By Joshua Peters

Project 540: No one exercises in fear

Approximately nine in every ten women feel concerned about their safety when out on a run. It is time for this to change.

On 27 December 2026, Project 540 begins: 540 days to complete an IRONMAN in under 540 minutes.

Five hundred and forty minutes is exactly nine hours. Each hour stands for one of those nine women, a reminder that no one should have to plan their run, cycle, swim, or workout around fear, harassment, or assault.

Through Project 540, I am raising awareness and funds for UN Women Australia to help build a future where women can exercise with the freedom, confidence, and safety everyone deserves.

My Achievements